Storytelling gets easier when you realize it’s all about transferring your reader to a desirable scene.
Let me explain.
When you tell a story, you make your reader, listener, or consumer the hero. They don’t just listen to your story, they imagine themselves as the protagonist.
When you watch a YouTuber hiking in the mountains, he isn’t just showing you how much fun he is having.
He’s transferring you to that scene through a story, so you can experience it too.
Lately, YouTube has been recommending videos of people cooking delicious meals in beautiful places, like in a riverbed, in a lush meadow, or in a wooded hill.
Those videos go viral because they make you believe as if you are cooking a delicious meal in a beautiful place. Who wouldn’t want that?
When you read a Sherlock Holmes story, you become a detective.
When you play Grand Theft Auto, you become a criminal who rises to the top through bank robberies and murders.
When you buy Nike, you become a great athlete. When you buy Louis Vuitton, you gain status in the eyes of other people.
Sherlock Holmes fulfills your fantasy for adventure. Video games fulfill your fantasy for power and wealth. Branded clothes…
